At Yujung Fishing,

we are the only company in the industry

that uniquely adopts the

"Optimize First, Produce Later" approach

for the production of all our products.


Producing fishing rods

with high customer preference

in performance and design.


Unlike conventional fishing rod manufacturers,

at Yujung Fishing, we don't immediately launch a product.

Instead, we first create a prototype and provide it to our customers,

listening to their feedback and thoroughly incorporating their preferences.

Only after this customer optimization process do we introduce it to the market.


As a result, compared to other brands,

we exclusively produce products that are highly favored by customers

in terms of performance and design.